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Click on the tag shown in red to find out what is the issue and how to fix it. Red color means that there is an issue with that specific tag that needs to be addressed immediately.Every color in the tag assistant indicates a different meaning of the tag performance. In the extension, you can see different colors next to the tag type. Once you have reloaded the URL after enabling the extension, you will see all the tags found on the page. If the extension is in a disabled state, first enable it and reload the page. Once the extension is added, make sure that it is enabled. There are three methods through which you can identify various tags on a website: They need to be identified and then updated, migrated or removed.
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It doesn’t matter whether these tags fire or not. In tag auditing, we identify all the tags currently being deployed on a website.
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Are we using the right accounts to link Google Analytics to other tools?.Are there any tags that are firing multiple times on the website?.Do we have multiple property IDs implemented on our website?.Does every page have the correct analytics tracking code?.Does every page on the website have Google Analytics tracking code implemented?.This in turn ensures we are collecting accurate data in our analytics system.īelow are some of the key points that we should be covering as part of our tag auditing plan: The main goal of tag auditing is to identify points of failure (broken tags) on your website and make sure that they are fixed on time. This process needs to be carried out in regular intervals to make sure that the data you collect from your website is accurate, which is key to making important business decisions. These systems should be able to crawl your website and look for those tags which are broken and also inform you of the tags which are working correctly. In such cases, you need to consider using one of the tag auditing tools which are available on the market.
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However, for medium or large size websites, it is not possible to do manual audits. It is only easy to do manual audits if you have very few pages on your website. You can perform a tag audit manually or by using tag auditing tools. Tag auditing is a first step to ensure that we are collecting the right data. Tag auditing is the process of scanning tags on your website to ensure that you are collecting data accurately.īy conducting tag auditing, we are just making sure that all the data collecting tools, like Google Analytics, Google Tag Manager, Facebook and any third party tools, are tracking codes implemented on your website are working properly without any issues. Custom Google Analytics Tag Auditing System.Table of contents for creating your own Google Analytics Tag auditing system